BOOK DESCRIPTION
In the first chapter of the book titled, “The 3 Rs: You Will Either Resign, Retire or be Retrenched,” the author explains why the reader ought to consider becoming his boss or self-employed. This chapter is a poignant excursion into the insecurities of salaried employment and its ultimate cyclic effect on society. The author debunks the assertion of society that tertiary certificates are the solution to a better life. The author goes on to list wealthy individuals, although outside Africa, who succeeded without the acquisition of formal education.
Chapter Two is titled “12 Reasons Why You Must Be Your Own Boss.”
Chapter Three is titled, “Releasing the Mind for Successful Wealth Creation.” The author argues that there is a nexus between poverty, failure, underachievement and the mind.
“Creating a Winning Business Plan,” is the title of Chapter Four. This chapter is like a lesson note from the Lagos Business School, and it is rich in vital wisdom.
Chapter Five is titled “Prerequisite Habits for Guaranteed and Lasting Success.” This section is closely related to Chapter Three as the author extols the need for the reader to recognise opportunities and remain optimistic.
Chapter Six is titled “Indirect Means of Financing Your Business.” This chapter focuses on the importance of money for the commencement or expansion of a business and the elements required to help the reader raise the much-needed capital against all the odds. In this chapter, the author also lists secondary sources of raising investment capital.
Chapter Seven is titled “Direct Means of Raising Your Investment Capital.” Herein, the author list six modes of raising direct funds.
“Obtaining Loans from Banks,” is the title of Chapter Eight. The author list the seven Cs required by bankers before approving a loan to their customers, and how to prepare a loan request or proposal.
Chapter Nine is titled “The Concept of Second Income Entrepreneurship.”
Chapter Ten is titled, “Effective Marketing Strategies to Beat the Competition.” The author delves into marketing and the indices, groundwork and tools of effective marketing.
Chapter Eleven is titled, “Developing an Investment Mentality for a Secured Future.” The advice the author renders here is poignant for spendthrifts.
Chapter Twelve is titled “Networking for Success.” The summary of this chapter is that business success is not an accident and hermits rarely find it, as valuable contacts are vital to business growth.
Chapter Thirteen is titled, “Employing Others.” The author expects the reader’s business to eventually grow to the point that the entrepreneur would become an employer of labour. The author offers, in a nutshell, guidelines for the hiring of and maintenance of a productive workforce for a thriving business.
Chapter Fourteen is the last chapter of this book. It is titled “Health is Wealth.” It is a brief section that stresses the importance of good health as the platform for the enjoyment of business success.
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price/NGR 2,550.00
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